Kewpie (noun) – [ˈkjuːpiː]
Origin:
Kewpie is a Japanese brand best known for its mayonnaise, a product that has achieved cult-like status since its introduction in Japan in 1925. The name “Kewpie” is derived from the Kewpie dolls that were popular in America in the early 20th century, created by illustrator Rose O’Neill. The brand was launched by Toichiro Nakashima after his visit to the United States, where he came across the dolls and American mayonnaise. He brought the idea back to Japan and adapted the mayonnaise to Japanese tastes.
Product and Manufacturing:
Kewpie mayonnaise differs from Western mayonnaise because of its unique ingredients and production methods. It is mainly made from egg yolks as opposed to whole eggs, which gives it a richer, creamier texture and flavor. In addition, it contains a higher percentage of vinegar, which gives it a pronounced acidic profile. Another differentiator is the use of monosodium glutamate (MSG) as a flavor enhancer, which gives the Kewpie mayonnaise a distinct umami flavor.
Packaging and Design:
A distinctive feature of Kewpie mayonnaise is its packaging. The mayonnaise is sold in soft, clear plastic bottles with a red cap, which ensures easy handling and precise dosing when cooking and serving food. The logo and packaging are adorned with the famous Kewpie dolls, which have contributed to the brand’s iconic identity.
Culinary Use:
Kewpie mayonnaise is widely used in Japanese cuisine and can be found in a variety of dishes, from sushi rolls and salads to fried foods such as okonomiyaki and takoyaki. Its versatility and unmistakable taste have led it to become popular outside of Japan and are now used in international cuisines.
Expansion and product line:
Over the years, Kewpie Corporation has expanded its product line to include salad dressings, pasta sauces, baby food, and other food products in addition to classic mayonnaise. The company attaches great importance to research and development in order to constantly improve the quality of its products and respond to the needs of consumers.
Sustainability and social commitment:
Kewpie is committed to sustainability in its production and has implemented initiatives to reduce food waste as well as environmental protection programs. The company is also active in social projects and supports various community initiatives to make a positive contribution to society.
Global Influence:
Kewpie mayonnaise and other products from the brand have gained a loyal following worldwide. Kewpie’s international recognition as a premium brand for mayonnaise and other food products reflects the company’s successful expansion and the worldwide appreciation of Japanese cuisine.
Summary:
Kewpie is more than just a brand of mayonnaise; it is a symbol of the fusion of traditional Japanese craftsmanship with modern tastes and culinary techniques. Kewpie’s products, led by their signature mayonnaise, have established themselves as essential ingredients in global gastronomy, helping to celebrate the diversity and richness of Japanese cuisine.
